Social media organisations are some of the largest data houses globally, and because of this, they now know more about people than any other organisation or government.
Australians are also one of the most active social media users globally. The combination of these two factors, raise very important questions.
Do Australians know what data and information they are handing over to social media organisations? Do they really care about their online data and personal information? Do they know how these organisations retain and use their data? Do they understand their relationship between them as a user, and the social media organisation?
These are important questions that Australians should know the answer to, but many don't. Almeida Insights partnered with Researchify to capture these answers, with the results highlighting a big disconnect.